TIA’s Domestic Satisfaction Report series was commissioned to monitor domestic travellers’ perceptions of their travel within New Zealand as a tracking mechanism for the Tourism Sustainability Commitment. The TSC uses international and domestic satisfaction as a key sustainability indicator.
The research also meets the needs of other organisations across the industry, such as regional tourism organisations, economic development agencies and individual operators.
The research is undertaken for TIA by Angus & Associates. It commenced at the beginning of 2018 and will continue to be conducted quarterly as an ongoing industry measure. 2400 New Zealand travellers are surveyed online each year. For the visitor satisfaction module, respondents must have travelled overnight within the last 12 months to participate in the survey.
Year Ending September 2022
Domestic satisfaction is holding as travellers are not generally experiencing a particular problem. However, they do seem to be more muted about their experiences, moving from Promoters to Passive. NPS is one point down on YE June 2022 and the same as it was in YE March 2022.
For the winter quarter though (July to September) it is the lowest since it was first measured in winter 2019. The passiveness might be about how people are feeling – they are just not that excited about domestic tourism compared to in the past. There are probably a few factors at play – COVID-19, cost of living, climate change, perceptions of the tourism industry and more.
- Domestic Tourism