TIA’s Domestic Satisfaction Report series was commissioned to monitor domestic travellers’ perceptions of their travel within New Zealand as a tracking mechanism for the Tourism Sustainability Commitment. The TSC uses international and domestic satisfaction as a key sustainability indicator.
The research also meets the needs of other organisations across the industry, such as regional tourism organisations, economic development agencies and individual operators.
The research is undertaken for TIA by Angus & Associates. It commenced at the beginning of 2018 and will continue to be conducted quarterly as an ongoing industry measure. 2400 New Zealand travellers are surveyed online each year. For the visitor satisfaction module, respondents must have travelled overnight within the last 12 months to participate in the survey.
Year Ending September 2021
Kiwis continue to be very satisfied with their domestic breaks, with 62% scoring their satisfaction level as 9 or 10 out of 10. And 52% said their expectations were exceeded on their latest trip, according to the findings of Tourism Industry Aotearoa’s latest Domestic Visitor Satisfaction survey.
Fewer New Zealanders have travelled to attend events around Aotearoa in the last year, due to the impact of lockdowns on domestic travel.
However, the number of Kiwis taking domestic holidays did not change, with three out of four going away for overnight leisure trips.
51% of domestic leisure trips were for holidays or short breaks (up from 45%), while 36% were to visit family and friends (up from 35%).
Read our media statement.
- Domestic Tourism