TIA’s Domestic Satisfaction Report series was commissioned to monitor domestic travellers’ perceptions of their travel within New Zealand as a tracking mechanism for the Tourism Sustainability Commitment. The TSC uses international and domestic satisfaction as a key sustainability indicator.
The research also meets the needs of other organisations across the industry, such as regional tourism organisations, economic development agencies and individual operators.
The research is undertaken for TIA by Angus & Associates. It commenced at the beginning of 2018 and will continue to be conducted quarterly as an ongoing industry measure. 2400 New Zealand travellers are surveyed online each year. For the visitor satisfaction module, respondents must have travelled overnight within the last 12 months to participate in the survey.
Year Ending March 2021
New Zealanders are spending more time on holiday in their own country and are really enjoying their experiences.
TIA’s latest Domestic Visitor Satisfaction survey, carried out by Angus & Associates, has found that in the year to March 2021, three in four Kiwis travelled domestically for a holiday or short break. The number of trips lasting seven days or more increased to 19%.
The pandemic has changed where Kiwis visit, with a decline in travel to Auckland and more trips to Canterbury, Queenstown and Palmerston North/Manawatu.
Overall satisfaction with their holiday rated at 8.7 out of 10, consistent with the year to March 2020.
- Domestic Tourism