Strategic Projects
People & Skills
Ensuring tourism businesses attract and retain staff with the right skills and attitude is a top industry priority.
Read More >
Strategic Projects
Tourism Insight Framework
An industry leadership panel is driving forward the Tourism Insight Framework actions to ensure operators have the quality knowledge needed to make better informed decisions and achieve better outcomes.
Read More >
Strategic Projects
Activating Domestic Tourism
TIA leads a Domestic Tourism Reference Group to help New Zealand tourism organisations maximise the value they get from domestic travel.
Read More >
Strategic Projects
Telling the 'Tourism Story'
TIA is working on a major project to better tell the 'Tourism Story'.
Read More >
Strategic Projects
Responsible Camping
TIA spearheads the New Zealand Responsible Camping Forum to help manage community, social and environmental issues around freedom camping. The Forum has around 60 members from the private and public sectors.
Read More >
Strategic Projects
Tourism Sustainability Commitment
With the tourism industry profoundly impacted by COVID-19 and the closure of our borders, TIA is fully committed to ensuring that the momentum towards a sustainable industry is maintained. We are firmly of the view that sustainable businesses will be best placed to emerge strongly as and when the industry recovers.
Read More >
Strategic Projects
Tourism & Conservation
A partnership agreement between TIA and the Department of Conservation supports the growth of tourism and enhances conservation.
Read More >
Strategic Projects
Adventure Tourism Safety
We provide leadership and support to help strengthen safety across the important adventure tourism and outdoor sector. Read more.
Read More >
Strategic Projects
Infrastructure & Investment
More visitor accommodation is the highest priority infrastructure needed to support the future growth of New Zealand’s booming tourism industry, according to new research carried out by Deloitte for TIA.
Read More >
Strategic Projects
Visiting Driver Safety
A lot is being done to educate visiting drivers about New Zealand road rules and driving conditions. We’re working with members, the wider industry and other stakeholders on initiatives to improve road safety for everyone.
Read More >
TIA Election 2020 Action Plan
Read More >
