• Home
  • News
  • Advocacy
  • Resources
  • Events
  • About the Industry
  • Tourism 2025 & Beyond
  • About TIA
  • Contact
  • MyTIA Login
  • Membership
TIA Logo Colour Full
Membership MyTIA Login

  • Home
  • News
  • Advocacy
  • Resources
  • Events
  • About the Industry
  • Tourism 2025 & Beyond
  • About TIA
  • Contact

Strategic Projects

These projects are long-term initiatives where TIA is working with stakeholders to achieve tangible results for the tourism industry.

Home > Advocacy > Strategic Projects

Dive Tutukaka
Strategic Projects

People & Skills

Ensuring tourism businesses attract and retain staff with the right skills and attitude is a top industry priority.

Read More >
Insight block
Strategic Projects

Tourism Insight Framework

An industry leadership panel is driving forward the Tourism Insight Framework actions to ensure operators have the quality knowledge needed to make better informed decisions and achieve better outcomes.

Read More >
Packrafting FunMatukituki RiverBrent PihamaWanaka River Journeys
Strategic Projects

Activating Domestic Tourism

TIA leads a Domestic Tourism Reference Group to help New Zealand tourism organisations maximise the value they get from domestic travel.

Read More >
Real Journeys ForestBird Doubtful Sound Sept 2017
Strategic Projects

Telling the 'Tourism Story'

TIA is working on a major project to better tell the 'Tourism Story'.

Read More >
Responsible Camping JUCY Condo NZ
Strategic Projects

Responsible Camping

TIA spearheads the New Zealand Responsible Camping Forum to help manage community, social and environmental issues around freedom camping. The Forum has around 60 members from the private and public sectors.

Read More >
WGC BOAT 1 PRINT
Strategic Projects

Tourism Sustainability Commitment

With the tourism industry profoundly impacted by COVID-19 and the closure of our borders, TIA is fully committed to ensuring that the momentum towards a sustainable industry is maintained. We are firmly of the view that sustainable businesses will be best placed to emerge strongly as and when the industry recovers.

Read More >
Walking Legends Tongariro National Park
Strategic Projects

Tourism & Conservation

A partnership agreement between TIA and the Department of Conservation supports the growth of tourism and enhances conservation.

Read More >
Active Adventures New Zealand by Alexandra Malcolm
Strategic Projects

Adventure Tourism Safety

We provide leadership and support to help strengthen safety across the important adventure tourism and outdoor sector. Read more.

Read More >
Infrastructure Novotel Auckland Airport check Air NZ plane current
Strategic Projects

Infrastructure & Investment

More visitor accommodation is the highest priority infrastructure needed to support the future growth of New Zealand’s booming tourism industry, according to new research carried out by Deloitte for TIA.

Read More >
Visiting Driver Safety Mighty Highball Glenorchy South Island JUL 2013 4
Strategic Projects

Visiting Driver Safety

A lot is being done to educate visiting drivers about New Zealand road rules and driving conditions. We’re working with members, the wider industry and other stakeholders on initiatives to improve road safety for everyone.

Read More >

TIA Election 2020 Action Plan

Read More >

Thanks to our strategic partners

1366x260 Homepage Banner thumbnail 19 1670 NZM TIA Web Banner Ad 1366x260 v1 TINZT Rolling Banner v2 Tourism savvy web banner Ed2
tia mega lockup PS Feb 2021
Membership Support TIA
Got a quick question?

Tourism Resources
  • TIA Media Releases
  • Spotlight
  • Power of Tourism
  • Quick Facts & Figures
  • Employer Toolkit
Member Benefits
  • Membership
  • Recent Advocacy Wins
  • Recent Advocacy Submissions
  • TIA Policy Positions
Useful Links
  • Member Directory
  • Media Enquiries
  • Privacy Policy
  • Vacancies
Copyright © TIA 2021|
Website by PS/digital
Find out more