A new website for accessing tourism data, research and reports is now available, making it easier to access information about the tourism industry.
The Ministry of Business, Innovation and Employment has announced the Tourism Evidence and Insights Centre as the new home for tourism data.
TIA Chief Executive Chris Roberts says the new website will be welcomed by tourism operators around the country. TIA has long advocated for improved access to tourism insight.
“New Zealand tourism data and research is available from many different sources but can be hard to find and difficult to analyse. The Tourism Evidence and Insights Centre will support operators in making business decisions,” Mr Roberts says.
TIA will contribute links to any research it carries out and encourages others to do the same.