Bruce Bassett

Bruce Bassett

Strategy and Policy Manager

Mobile: 021 609 674


 Bruce joined the TIA advocacy team in July 2015. He is responsible for providing thought leadership to assist TIA in identifying future trends and the responses required from the tourism industry. Key tasks to be tackled over the next years include the Tourism 2025 Reset project, embedding the Tourism Sustainability Commitment and advancing the implementation of the Tourism Insight Framework.

Bruce joined TIA after working as Director of Strategy & Communications at Quitline, which helps people to stop smoking.

Bruce has extensive tourism-related experience, having held a number of policy and research roles within the public sector, including Research Manager in the former Ministry of Tourism.

Outside of work, Bruce supports his young family with all their activities.