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Tourism Industry Aotearoa (TIA) is the only independent association that represents all sectors of New Zealand's large and diverse tourism industry. We accomplish what no single member or sector group could achieve by themselves.

Our members range from SMEs to large, publicly listed corporates. The more the industry comes together to support TIA, the stronger our influence and the more we can achieve.  

Our purpose and vision

TIA’s purpose is to enable outstanding tourism.

On behalf of our members and for the greater good we: Advocate, Problem Solve, Imagine, Champion, Connect and Partner.

We do what no single business or association could do on their own because we represent all sectors of New Zealand’s large and diverse tourism community.

Our vision is to lead the world’s most sustainable tourism industry while upholding the mana of Aotearoa New Zealand and the people who live and visit here.

We are Tourism Industry Aotearoa.


Thanks to our strategic partners

Thanks to our strategic partners

Thanks to our strategic partners