TIA champions the provision of relevant, timely and accessible insight or knowledge that results in better tourism-related decision-making. By ‘knowledge’, we include a spectrum from basic data, use of administrative data, analysis, practical research, innovation, through to blue-sky thinking. TIA supports the establishment of the Tourism Data Co-Governance Group and will participate on it. TIA is also seeking to achieve a step-change in the wider tourism research environment.
June 2021: TIA welcomes new website for accessing tourism data