A well-managed tourism system in New Zealand necessitates quality information. TIA champions the provision of relevant, timely and accessible insight or knowledge that results
in better tourism-related decision-making. By ‘knowledge’, we include a spectrum from basic data, use of administrative data, analysis, practical research, innovation, through to blue-sky thinking.
TIA is a member of the Tourism Data Leadership Group and will work with the Group to drive a step change in tourism data to lift coverage of data across a more balanced set of indicators and for improving the quality of the data provided. TIA is also seeking to achieve a step-change in the wider tourism research environment, although there is not a vehicle in place for achieving this.
TIA has submitted on key insight-related processes including on the Future Pathway Green Paper on the future of the overall science system and Data and Statistics Bill.
- March 2022: Submission on Futures Pathway Green Paper
- December 2022: Submission on the Governance and Administration Select Committee's Data and Statistics Bill