Domestic tourism provides the foundation of tourism demand (pre-COVID approaching 60% of total spend) and thereby enables international tourism products and services to exist.
TIA has long championed the importance of domestic tourism and will continue to do so. When borders were closed by the pandemic, domestic tourism was the essential industry lifeline. TIA supports a continuation of Tourism New Zealand’s 2020 mandate to promote domestic tourism, along with a national discussion on the nature of the policy, insight and marketing support domestic tourism needs to deliver sustainable social, cultural, and economic benefits.
