Policy Positions — Industry Issues

Destination Management

TIA encourages the development of regional Destination Management Plans, which must be community supported and integrated into other planning processes such as spatial plans (where they exist) and local authority Long-term Plans. MBIE has published Destination Management Plan guidelines and TIA supports use of these. Well-grounded plans are key to shaping the nature and quality of regional tourism and enhancing tourism’s social licence. The desired national outcome is for unique but collectively cohesive destination plans that capture community wishes; identify, capitalise upon and protect a destination’s assets and characteristics; and allow for investment needs to be well signalled and planned for, with community endorsement.