TIA supports the programme in place by Government and Regional Tourism New Zealand to establish Destination Management Plans for all tourism regions in New Zealand.

Well-grounded plans are key to shaping the nature and quality of regional tourism. The desired national outcome is for unique but collectively cohesive destination plans that: capture community wishes; identify, capitalise upon and protect a destination’s assets and characteristics; and allow for investment needs to be well signalled and planned for.

With many DMPs in place or in the late stages of development (as at September 2022, 17 out of 31 are completed), the challenge moves to ensure they are supported with the funding support to enable their comprehensive implementation.