Delivering events of all types stimulates high value travel to places and at times of the year when demand can be low. This is a lever identified in many Destination Management Plans to trigger travel that would otherwise not occur.
New Zealand has two new purpose-built conference centers (in Christchurch and Wellington) and with the New Zealand International Conference Centre in Auckland due to open in 2025. These facilities are, and will, generate considerable high value tourism activity.
TIA supports funding for events attraction and promotion at regional, national and international levels.