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Frances Penfold

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Stakeholder Engagement Manager

What do you do at TIA?
As the Stakeholder Engagement Manager, I work closely with our adventure tourism and conservation members, supporting them with industry insights, guidance, and solutions to challenges they may face.

What's your career background?
I started out as a travel agent, which game me a real feel for the tourism industry. After that, I moved into design and advertising as an Account Director, working on projects, collaborating with clients, and delivering creative campaigns. I'm really enjoying being back in the industry and getting to contribute to something that makes a real difference for people, communities, and businesses. 

What do you do for fun?
I enjoy spending time outdoors, especially walking my dog through the bush. Weekends are often spent in Greytown, visiting Martinborough's wineries and making the most of the area. 

What's one thing every visitor to NZ should do?
Hike at least one Great Walk and/or spend an afternoon at a Martinborough, Hawke's Bay or Central Otago winery.

Thanks to our Strategic Partners

Westpac

Thanks to our Strategic Partners

Tourism Industry New Zealand Trust