A new way for New Zealand’s tourism industry to connect with the international travel trade, anytime and anywhere, was announced at TRENZ Hui 2021.
TRENZ Connect is a digital marketplace where New Zealand’s leading tourism operators will be able to provide product updates and have virtual meetings with travel and tourism buyers from around the globe.
The new platform will allow the international travel trade to access the details of New Zealand tourism businesses 24 hours a day, 365 days a year, no matter what time zone they are in.
“We have looked at other virtual global trade shows, researched what has worked and what hasn’t, and done a lot of thinking around the best solution to help New Zealand operators connect with buyers now and in future,” Tourism Industry Aotearoa Chief
Executive Chris Roberts says.
TIA manages TRENZ on behalf of the Tourism Industry New Zealand Trust.
“Traditional trade shows like TRENZ still have a place as nothing beats face-to-face interaction. But the pandemic has taught us that digital platforms are also a valuable way for people to connect when they are unable to travel,” Mr Roberts says.
TRENZ Connect will allow eligible New Zealand tourism operators to showcase their business and products to a wide audience of international buyers, both those who have traditionally attended TRENZ and many more who have not. Businesses using the platform will need to meet TRENZ selection criteria.
The platform will enable virtual in-market meetings, where sellers and buyers can connect in real time with scheduled appointments.
TRENZ Connect is designed to be a ‘legacy platform’, supporting future physical TRENZ events.
“Thanks to funding support from the government, the platform will be free for the first year,” Mr Roberts says.
TRENZ Connect is scheduled to go live in mid-2021.