Tourism makes a vital contribution to our economy, encourages social connectivity internationally and domestically, and showcases our whenua, our cultural diversity and timeless experiences. Tourism fosters pride and is a catalyst for regional prosperity.  

Tourism has a broad impact right across the economy and our communities.   

Key statistics include: (Source: Tourism Satellite Account, Stats NZ, YE March 2020) (To be updated in February 2024). 

• $41.3 billion total expenditure (pre-COVID level) 
• $3.9 billion in GST revenue for government 
• 9.1% of GDP – 5.4% directly and 3.7% indirectly 
• $17.7 billion international expenditure and $23.7 billion domestic  
• 366,282 total tourism employment – 219,093 direct, 147,189 indirect 
• 19.9% of exports.  

While the economic benefits of tourism are clear, other equally important attributes of tourism are not well quantified. These include the nature of tourism employment, the ability to showcase culture, the opportunities for entrepreneurship, ability to contribute to the well-being of nature, the role it plays in healthy vibrant communities, the increased connectivity tourism enables, and others.   

TIA considers tourism to be a strongly positive industry for Aotearoa New Zealand.