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Policy Positions — Industry Issues

International Tourism Marketing

18 December 2023

TIA strongly supports ongoing Government funding for Tourism New Zealand to market Aotearoa New Zealand internationally as a high-quality visitor destination and is vigorously opposed to recent cuts made to TNZ’s budget. TIA supports the direct benefits to tourism from the work of TNZ, and also the wider impact it has on brand NZ, for other exporters and in building connections between visitors who continue to buy our wine, food and other products through their lifetime.      

TIA advocates both for the reinstatement of TNZ’s budget and that adjustments are made to it to take into account the increasing costs of its marketing functions in a highly competitive global tourism market.    

Tourism New Zealand has an essential role in shaping the nature of demand with the objective of ensuring our manuhiri are quality and high value visitors that contribute positively to Aotearoa New Zealand.

Thanks to our strategic partners

Thanks to our strategic partners

Thanks to our strategic partners