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Travellers invited to act as guardians of New Zealand

1 November 2018

TIA and six other key New Zealand organisations have joined forces to conceive and develop Tiaki – Care for New Zealand, an initiative that actively encourages international and domestic travellers to act as guardians of Aotearoa.  

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Tiaki – Care for New Zealand encourages Kiwis and visitors alike to experience New Zealand in a way that keeps everyone safe, protects our environment, respects our culture and protects the country for future generations. 

Tourism Minister Hon Kelvin Davis announced the initiative in Wellington on 1 November 2018 on behalf of the group: Air New Zealand, the Department of Conservation, Local Government New Zealand, New Zealand Māori Tourism, Tourism Holdings Ltd, Tourism Industry Aotearoa and Tourism New Zealand. 

Tiaki means ‘to care and protect’ in Te Reo Māori. Under the banner of Tiaki – Care for New Zealand, the Tiaki Promise outlines what travellers can do to care for New Zealand, travel safely and act as guardians of our land, waterways and oceans. 

The Tiaki Promise communicates why caring for New Zealand is important and how to care for Aotearoa while travelling around the country.  

“While seven organisations have been involved in bringing Tiaki – Care for New Zealand and The Tiaki Promise to life this initiative is so much bigger than that and will require the whole industry, as well as travellers themselves, both Kiwis and visitors to New Zealand, to get on board," says TIA Chief Executive Chris Roberts. 

 “TIA is encouraging tourism operators throughout the country to share the Tiaki Promise – from hotel receptions to activities and attractions, so that our international and domestic visitors understand the importance of caring for our country.”  

A range of Tiaki Promise materials is available free of charge to New Zealand tourism organisations, including a brochure and supporting video. The resources are available in English, Te Reo Māori, German and Chinese, with more languages to follow.  

The seven stakeholder organisations will promote The Tiaki Promise to their customers, trade partners and staff, ensuring messaging is reinforced at visitor touchpoints across the country and around the world. Kiwis are able to show their support on social media using #tiakipromise. 

The Tiaki Promise is being promoted through high traffic site as well as and on Air New Zealand’s international services. Tiaki Promise video content will also be made available to other international carriers to New Zealand, helping to spread the word to visitors as they embark on their journeys.  

Find out more at and share your support by using #tiakipromise. 

Thanks to our strategic partners

Thanks to our strategic partners

Thanks to our strategic partners