Primary contacts of TIA member businesses are invited to vote for ONE candidate for the general sector.
General sector
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Nicole is a tourism professional with over 10 years of experience in the private, public and now services sectors as the General Manager at Maverick Digital.
Passionate and dedicated, Nicole has volunteered her time on the BYATA Board, as a co-opted TEC Board Member, as part of the Tourism Futures Taskforce Advisory Group, and held the position of chair of YoungTEC for two years. She was a 2021 Emerging Leader finalist at the New Zealand Tourism Awards.
A changemaker, Nicole believes data and technology can be better harnessed to help shape a more sustainable future for our industry and its people. Within her current role at Maverick, Nicole champions the role of the digital space and the part it plays in an innovative tourism future - leading a team dedicated to addressing tourism’s challenges and opportunities with clever digital solutions. Nicole believes challenging the status quo to find more collaborative ways to achieve our shared goals should be at the forefront of our post-pandemic recovery.
Nicole is an advocate for our industry’s young people, championing professional development and upskilling opportunities and career pathways to not only retain and grow our talent but also shape tourism as an aspirational future career. |
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Arthur Chin immigrated from Singapore in 1996. His career pathway includes executive roles with ANZ, Massey University and Interpreting New Zealand, where a key function has centred on international relations and partnerships. Arthur is also a lifestyle farmer and curated a live-streaming farm tour experience at the start of the pandemic.
To date, New Zealand Nature Highlights have hosted over 900 farm tours to more than 10,000 paying customers from 32 countries. A firm believer of the benefits of digitalisation, Arthur developed a training curriculum in June 2021 to support tourism and education operators to curate online content and develop global profiles. Arthur lives in Palmerston North and travels between Auckland and Wellington for work. He has been a Justice of the Peace since 2010, is fluent in English and Mandarin, and completed a doctorate in 2017 on a Prime Minister’s scholarship. |
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Adele was appointed Chief Executive of Museums Aotearoa in February 2022. She came from the environmental sector as CE of Project Crimson, a native tree restoration and protection charity. Under her leadership, the Trust became a prosperous charity and Trees That Count a well-known brand.
Adele is a strategic communicator and marketer, having worked in the tourism, electricity and loyalty sectors, managed a digital agency and run her own communications consultancy. She was the GM Marketing and Destination at WREDA before joining Project Crimson Trust as a Trustee. It was in this role that she secured $6.65m funding for the Trees That Count programme from The 1 Billion Trees fund and then took the newly formed CE role to fulfil the Trust’s ambitions.
Having achieved those goals, she’s now using her commercial background and strategic mindset to support galleries, libraries, archives and museums of Aotearoa.
She is a former board member of Angel HQ, the start-up investment community, and was a founding shareholder of Flick Electric. She is a Trustee of the Taiko Trust, which protects the population of the endangered Chatham Island Taiko.
Adele is an adventurer here and overseas, with mountain biking, trail running and diving featuring strongly. |
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General Manager Great Journey New Zealand & Commuter Rail, Tracey Goodall has worked in the visitor industry for close to 20 years.
As GM for Busabout Asia, Tracey launched the company into a new region, working with locals to both create new and genuine customer experiences, while ensuring local job opportunities.
GM for Haka Tours and Forgotten World Adventures, and Manager Commercial for Destination Rotorua Tracey has a broad understanding of Tour Operators, Activity providers, Accommodation and RTOs.
As GM for tourism businesses both domestically in New Zealand and Internationally across Europe, Asia and the US, Tracey is passionate about the benefits travel provides for both local communities and the people who visit.
In addition to her work in travel, Tracey embraces technology and innovation and has served in several governance roles in both tourism and technology companies. |
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Tracy Johnston has been actively involved in the visitor sector for over 25 years. During this time Tracy has gathered first-hand knowledge and experience across the sector, initially working for Tourism New Zealand in a range of media, major events and industry communications roles. She then went on to lead Destination Marlborough for 8 years and now works for TRC Tourism as a senior consultant and NZ Operations Manager based in Marlborough.
Tracy’s recent consulting work has been focused around preparing regional Destination Management Plans and business capability building. Tracy is passionate about purposeful destination planning that enables communities and businesses to collaborate and thrive.
Tracy has a good grasp of regional workforce and skills planning as a member of the Marlborough RSLG and as outgoing Director of two Te Pukenga subsidiaries NMIT and EIT.
Her other current governance roles include Wine Marlborough Limited and the FENZ Local Advisory Committee. She is a member of Economic Development NZ and the Institute of Directors, currently serving on the IOD Nelson/Marlborough Committee. Tracy has previously served on the VIN Inc. Board.
Tracy welcomes the opportunity to contribute her industry knowledge, networks and cross-sector governance experience to support TIA to fulfil its purpose. |
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Destination Queenstown CE Mat Woods has a strong background in governance. He is on the board of Snow Sports NZ (finishing Oct 2022) a trustee at Sport Otago, a director at Racers Edge, and recently held the position as chair for Lake Wānaka Tourism. For the last two years, Mat has been a steering group member for the Southern Lakes Destination management plan, "Tourism for a better future".
Prior to joining DQ, Mat was head of sales & services at Cardrona Alpine Resort (CARL) and Treble Cone and was involved in the acquisition of Treble Cone and securing the rights to develop into the SOHO Basin.
Mat moved from CARL to join the parent company RealNZ as GM of Experience Whakatipu to oversee the Queenstown operation of the TSS Earnslaw, Walter Peak, Jet Boating and Water Taxis. Before joining the tourism industry, Mat had extensive experience in outdoor adventure sports retail, he was the managing director of R&R Sport before selling to The Warehouse Group, merging R&R Sport with Torpedo 7. |
