Strategic Projects

Roadmap to Recovery

New projections for the recovery of New Zealand tourism suggest that it could be 2024 before the industry gets close to its ‘new normal’.

TIA released a Tourism Industry Roadmap to an online audience of more than 400 at the opening of Tourism Summit Aotearoa 2021.

The roadmap sets out an up-to-the-minute analysis of how the industry recovery might progress over the next few years.

Drawing on the opinions and expertise of two dozen tourism leaders, the Roadmap aims to provide guidance by industry, for industry, so that tourism businesses can plan for a range of potential pathways.

Even if operators disagree or will make up their own minds, this roadmap work will form a basis for their own business planning. Not many government or private sector analysts are covering tourism so this information may also be used to ensure better consideration of tourism across a wide range of processes.

The Roadmap shows there is still strong demand for travel to New Zealand but we need to be able to signal the way forward to international markets. Long lead times are needed to rebuild high quality air connectivity which could take years to rebuild.

The new normal for travel is shaping up around the world but New Zealand is on the edge in terms of logistics, connections and potentially decision making, according to the Roadmap expert group.

Government policy settings will continue to be strongly influential over the next 12 months but New Zealand is seen as a safe destination and there is pent-up demand. The impact of new virus variants on global travel is identified as creating additional uncertainty.

By 2023, the main challenges are expected to be availability and cost of air travel, as well as international competition from other visitor destinations. But a partial recovery is expected, with a return to the new normal in 2024.

We are certainly not taking these projections as set in concrete. TIA will continue to advocate strongly to government to achieve the best possible outcomes for our industry, which was the first to be hit by the pandemic and will be the last to recover.