TIA has established sustainability as an integral component of the Tourism 2025 & Beyond - A Sustainable Growth Framework Kaupapa Whakapakari Tāpoi.
This is operationalised through the New Zealand Tourism Sustainability Commitment He Kupu Taurangi Kia Toitū Ai Te Tāpoitanga that was launched by TIA in November 2017.
The original TSC used four elements of a balanced scorecard – Economic, Visitor, Host Community and Environment, supported by 14 Commitments that set out the actions for TSC supporters to adopt into their operations.
To maintain momentum and to further raise the TSC standards, TIA launched the refreshed TSC in August 2020. This consolidated the Commitments down to 12 and created a new ‘Culture and Heritage’ Commitment. It also shifted the focus from not just ‘sustaining’ but supporting the industry to be restorative or regenerative with its interactions with both nature and communities. A more robust measurement system has been designed, with this to be deployed in 2021.
With 1400 tourism businesses and entities having voluntarily joined the TSC, the step has been taken to include TSC participation as a standard part of TIA membership. This step reinforces the position of the TSC as the tourism industry sustainability programme.