Policy Positions

Roadmap to Recovery

TIA has undertaken work with industry partners to provide a sense of the pathway to recovery from the COVID-19 period that the industry can expect and plan for. Given the very high levels of uncertainties over which the tourism industry has no control, an innovative approach was developed. This established a ‘low bookend’ and a ‘high bookend’ for international tourism demand, with a very large gap between each which is described as ‘the Wedge’.  

Released at TRENZ Hui 2021 in May, the messaging for the industry is to plan for the low end but be ready to take advantage of upside opportunities as the COVID-19 situation recedes or changes over time.