Policy Positions — Industry Issues

Domestic Tourism

Domestic tourism activity provides the ‘foundation’ tourism demand (approaching 60% of total spend pre-pandemic) and thereby enables international tourism products and services to exist. TIA has long championed the importance of domestic tourism and will continue to do so. When borders were closed by the pandemic, domestic tourism’s importance was elevated to an essential industry lifeline. TIA supports a continuation of Tourism NZ’s 2020 mandate to promote domestic tourism, along with a national discussion on the nature of the policy, insight and marketing support domestic tourism needs to deliver sustainable social, cultural, and economic benefits.