Policy Positions — Current Strategic Priorities


TIA owns the industry strategic framework: Tourism 2025 & Beyond - A Sustainable Growth Framework Kaupapa Whakapakari Tāpoi

At the heart of T2025 is the sustainability model from TIA’s New Zealand Tourism Sustainability Commitment He Kupu Taurangi Kia Toitū Ai Te Tāpoitanga. The TSC is improving the overall industry sustainability performance by supporting individual tourism businesses to become sustainable.

The TSC is a balanced scorecard approach – Economic, Visitor, Community and Environment, with 12 Commitments for operators to adopt into their business practices. The TSC is a requirement of TIA membership. 

TIA is seeking to build on the WellingtonNZ project by either engaging with sectors or regions to provide support to them using the TSC’s IP and experienced staff, or by gaining government funding for a comprehensive national roll-out of the TSC’s ‘from commitment to action’ programme.  The key learning from the WellingtonNZ project is that operators need one-on-one support to really embed the actions within their businesses. 

Sustainability is about ‘leaving our place better than we found it’. A recent trend has been the emergence of the term ‘regenerative’. TIA views the two terms as complementary and equally valid.