Tourism delivers genuine and recognised benefits to the communities in which it operates. We want New Zealanders to understand, support and shape tourism (TSC Commitment 8).

TIA has an important role to play in working with operators to share the economic, social and cultural value that tourism can and is delivering across Aotearoa New Zealand. The Tiaki Promise also has an important role to play in helping to ensure that visitors are good visitors as they travel around our country.