Tourism can and must have a positive relationship with nature – Aotearoa’s lands, waters, air, habitats, and species. Nature is firmly at the heart of our tourism offering, both for international visitors and for Kiwis exploring their own country. Equally, connecting people with our natural heritage is central to successful conservation outcomes. Tourism must be an agent for good which is activated through the individual and collective actions of all tourism operators (TSC Commitment 10). In a highly modified and resource-constrained world, New Zealand has an opportunity to show environmental leadership and integrity.