Policy Positions — Current Strategic Priorities


TIA's COVID-19 policy positions are broken down into four categories: vaccination, response, recovery and reset. 

Get vaccinated! The most important thing that tourism operators can do in 2021 is to get themselves vaccinated against COVID-19 and encourage their teams, whānau and everybody they know to get vaccinated. Being COVID-safe is an essential long-term requirement for tourism businesses.

The Government leads the pandemic response, advised by public health experts. TIA ensures that decision-makers are aware of the impacts of pandemic responses on tourism and what industry support is appropriate. Many smaller businesses in particular are struggling with a lack of financial resources. TIA also ensures industry is receiving the latest pandemic information. TIA actively works with government and industry partners to identify workable policies and processes.

TIA has worked with industry partners to identify a roadmap to recovery from the pandemic. Global factors mean the roadmap is extremely difficult to predict, with a significant “wedge of uncertainty” between the high and low scenarios for the return of international tourism demand. This wedge should narrow over time; tourism operators should plan for the low case but be ready to move as opportunity arises. Three significant challenges to a successful recovery have been identified: workforce, productivity, and social licence. These issues need constant attention and a coordinated response.

As the peak industry body, TIA has a progressive and ambitious vision for the future of tourism in Aotearoa. The pandemic has provided an opportunity to make bold changes to fix systemic issues. TIA is taking a central role in the repositioning and revitalisation of how we ‘do’ tourism in New Zealand, to ensure we create truly sustainable outcomes that are embraced by New Zealanders.