Cheryl Whitfield

red wds

Communications and Brand Specialist

DDI: 04 499 0104

Mobile: 021 195 7293

Email: cheryl.whitfield@tia.org.nz

What do you do at TIA?
I communicate TIA’s key messages to the industry, the government and our members. I'm also the guardian of the TIA brand. 

What's your career background? 
Before TIA, I was an Editor and Digital Communications Manager in the education sector. Prior to that I was a children’s book editor in the UK, proving my English Literature degree wasn't useless after all.

What do you do for fun? 
I love horror movies, making my own clothes and championing the board game revival. At the weekend I can be found scouring Wellington's op shops for a sustainable steal or hunting for the city's best vegetarian takeaway. 

If you could have any superpower, what would it be? 
The ability to speak all languages, including animal. I'd make millions as a translator and could retire to the woods with my partner and our one-eyed cat Hex.