René de Monchy joined Tourism New Zealand in August 2015 bringing 20 years' global experience in consumer-led businesses including local and international marketing roles for Fonterra and Heineken and Asia Pacific Breweries in Singapore.
René was appointed Chief Executive of Tourism New Zealand in April 2021. Before this, René was Tourism New Zealand's Director Commercial. In this role René led a team across 15 offices in 14 countries responsible for identifying key markets and audiences to target for travel to New Zealand. René also led the development of Tourism New Zealand's Aviation Strategy to guide partnerships with international airlines including establishing Memorandum of Understandings with major airlines including Air New Zealand.