General Sector
General Manager, Maverick Digital
Nicole is a tourism professional with over 10 years of experience in the private, public and now services sectors as the General Manager at Maverick Digital.
Passionate and dedicated, Nicole has volunteered her time on the BYATA Board, as a co-opted TEC Board Member, as part of the Tourism Futures Taskforce Advisory Group, and held the position of chair of YoungTEC for two years. She was a 2021 Emerging Leader finalist at the New Zealand Tourism Awards.
A changemaker, Nicole believes data and technology can be better harnessed to help shape a more sustainable future for our industry and its people. Within her current role at Maverick, Nicole champions the role of the digital space and the part it plays in an innovative tourism future - leading a team dedicated to addressing tourism’s challenges and opportunities with clever digital solutions.
Nicole believes challenging the status quo to find more collaborative ways to achieve our shared goals should be at the forefront of our post-pandemic recovery. Nicole is also an advocate for our industry’s young people, championing professional development and upskilling opportunities and career pathways to not only retain and grow our talent but also shape tourism as an aspirational future career.
