Jacqui Wilkinson

Jacqui Wilkinson

General Sector

Founder, Adventure Capital 

Jacqui has a background in marketing and advertising, working with some of the world’s leading advertising agencies including Ogilvy and TBWA on some of the world’s leading brands such as Nestle, Purina, World Vision and American Express.

This experience helped forge a path into business back in 2004 as a marketing consultant which eventually led to the formation of two tourism businesses – Adventure Capital and Fine Art Tours NZ.

Adventure Capital is New Zealand’s leading provider of urban guided bike tours and outdoor gear rentals. Fine Art Tours NZ is a premium tour operator working with New Zealand’s leading luxury inbound agents to provide visitors exceptional arts & cultural experiences.

Jacqui is a passionate advocate for sustainability and actively applies these principles in her personal life, as well as in her businesses. For her, sustainability goes beyond environmental concerns, into a focus on local communities and serving the ‘greater good’.

For many years, she has also been known as a passionate advocate for active transport usage in urban environments.

She believes that travel can be transformational for economies and communities when delivered in a meaningful, considered way.